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Flower Parade at JUB Holland | April 9 - 11, 2025
Construction Location for the Flower Parade Tulip Region Floats
Experience the Flower Parade and the Tulip Region
In 2025, JUB Holland will host the Flower Parade for the very first time during the build days from April 9 to 11! Our location will be transformed into the main construction site for the floats of the Flower Parade Tulip Region. This world-famous parade relies on numerous volunteers who are busy decorating the designs with thousands, if not millions, of flowers, primarily hyacinths, which fill the hall with a delightful fragrance. The hall is open to visitors, giving you an insider’s look at the Flower Parade preparations. You can also take your time to admire the floats up close. Highly recommended!
Make your visit to the Flower Parade at JUB Holland a complete experience. Our nursery and trial garden will be open for JUB customers, and there will be plenty of activities in and around Noordwijkerhout that will make your visit unforgettable.
Activities for the Flower Parade | April 9 - 12
Build Days for the Flower Parade
From April 9 to 11, 2025, you will have exclusive access to the creation process of the Flower Parade. Buy your tickets and witness how each float comes to life through the creative hands of passionate floral artists.
Parade Floats at the Brink
On the afternoon of April 11, 2025, you can admire the parade floats at the Brink in Noordwijkerhout starting at 3:00 PM. Enjoy a colorful preview as you get up close to the beautifully decorated floats.
Illuminated Parade Noordwijkerhout
On the evening of April 11, 2025, there will be a illuminated parade through Noordwijkerhout. Enjoy the atmospheric lights of the floats as they travel through the village. A magical moment you won't want to miss!
Parade on Saturday, April 12, 2025
On Saturday, April 12, 2025, the Flower Parade will travel a 42-kilometer route through the Tulip Region. Admire the stunning floats, richly decorated with fragrant hyacinths and colorful spring flowers. A unique experience you definitely shouldn’t miss!
Activities at JUB and the Tulip Region in April 2025
JUB Nursery
During your visit to JUB Holland, our customers are warmly invited to take an exclusive behind-the-scenes look at our nursery. Discover how our high-quality flower bulbs are grown and gain unique insight into our production process. Contact your JUB specialist for more information and to plan your visit.
JUB Trial Garden
Be inspired by the many types of flower bulbs and explore the unique JUB mixtures in our show garden. Our trial garden is specially opened for customers to experience our extensive range up close. Discover the quality and diversity of our flower bulbs, carefully cultivated by our skilled professionals.
keukenhof
Experience the magic of Keukenhof, the international show garden of Dutch horticulture! Combine your visit with a relaxing bike ride through the colorful Tulip Region or choose a whisper boat tour around Keukenhof. Plan your day effortlessly by easily booking tickets for all these activities together.
Cycling Along the Flower Fields
Explore the enchanting flower fields by bike! Rent a bike in Noordwijkerhout or hire one at Keukenhof and enjoy a picturesque ride through the blooming fields and beautiful surroundings. A unique way to experience the Tulip Region at your own pace.Learn more here
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